China Mobile

# Simplified Version As China Mobile’s official national service platform covering 31 provinces, the app provides full online services such as bill inquiry, recharge & payment, business management, reward redemption, broadband & smart home services, massive audio-visual resources and online video customer service.

Client

BEIJING, China

Services

APP Design

Role

UX | UI Design

Life Mall Revision Design

Revision Objectives: Optimize information hierarchy to be clearer, boost click-through rate, and better fit the visual shopping atmosphere of the mall.

Design guided by the Fogg Behavior Model

A behavior can only occur with sufficient motivation.

To encourage users to actively share our campaigns, we set more gift quota rewards for increased sharing times.

Achieve Design Goals

Redemption Process Page: Apart from displaying the redemption process clearly, we build an immersive atmosphere of mysterious gifts to arouse users’ interest, maximize user fission and reach optimal promotion effects within the campaign period.

Overseas Travel | Boost Fun Experience

Design Objectives: Enhance interactive fun, reduce UI switching frequency and improve user stickiness.

Design Content: Highlight three core sections including Local Travel Guides, Outbound Travel and Travel Recommendations, cut down redundant information, and create an immersive overseas travel atmosphere.

A/B TEST

# English Translation Old version pain points: Outdated interface design style, lacking VIP-grade premium feel.

We hope to draw conclusions from the A/B test and make decisions as soon as possible. It is expected to accurately locate service issues with minimal impact on user experience.