FOTILE

Provides guidance on leading a fulfilling life, covering aspects such as ‘good food, comfortable living, scientific health practices, a harmonious family life and spiritual enrichment’. Optimised layouts for tutorials on daily cooking, housekeeping, looking after children at home, exercise and fitness, and reading at home New features include an app store and membership benefits

Client

LINGBO, China

Services

APP Design

Role

UX | UI Design

Life Mall Revision Design

Revision Objectives: Optimize information hierarchy to be clearer, boost click-through rate, and better fit the visual shopping atmosphere of the mall.

Homepage redesign

Content Optimization

Sort out and simplify column categories to lower users’ comprehension cost. Adopt cards as unified containers for consistent visual experience across different sections. Enrich video views and data metrics for more intuitive presentation.
Improve First-screen Efficiency

The first screen is a core information delivery area. Its content directly affects user stay duration. We streamline first-screen content and optimize column display to boost user retention and conversion rates.
Lightweight Layout Design

Page layout greatly influences user experience. We add more blank space between elements to create a comfortable browsing rhythm.

Overseas Travel | Boost Fun Experience

Minimalist Linear Icons

Redesign traditional kitchen appliances such as range hoods, stoves and dishwashers into unified linear icons. This design greatly reduces visual clutter, creates a lighter and more modern interface, and eliminates the bulky visual sense brought by real appliance images.

E-commerce & Conversion Module

Minimalist Linear Icons

Unify kitchen appliances including range hoods, cookers, dishwashers and more into consistent linear icon styles. This design effectively cuts down visual distractions, delivers a lighter and more modern interface, and gets rid of the heavy visual feeling of physical product images.
Scenario-based Entries

Set up bundled sales entrances such as side-suction sets and European-style sets to guide users to make complete package purchases instead of buying individual accessories separately.
Urgency Creation

The daily flash sale section adopts red-background and white-font price display to stimulate users’ clicking willingness by leveraging promotional consumption psychology.

UI package

The design language is simple, unified and lightweight visual perception